Growth strategy matrix/Ansoff's Matrix

Ansoff’s matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. The four growth strategies are market penetration, market development, product development and diversification

# Market Penetration - Market Penetration is growth strategy in which an organization try to increase their market share by selling more with  existing product into a market in which it has a prior presence.

For Example-Tooth paste maker such as Colgate and HUL try to capture more market share of already existing market with existing product such as in India . It may include aggressive advertisement , offers ,etc to penetrate more into existing market

# Product Development - Product Development is growth strategy  that is used by marketer in order to increase their market share by introducing new product into existing market . According to this strategy an organization try to stimulate its growth by adding new product into its portfolio  into existing market where they are already doing business . This strategy is very common in highly competitive market .

For Example - Colgate and Pamolive introduce Colgate Salt as their new product  in highly competitive market of tooth paste . By introducing new product Colgate wants to get more market share.

# Market Development - When market is saturated into existing market , in order to keep pace of growth ,an organization adopted Market development strategy to grow itself. According to this strategy an organization try to enter into new market with existing product portfolio in order to grow itself.

For Example -Pizza Hut and McD is opening their outlets in India and thus adopted strategy of Market development to grow themselves. They are entering into market with existing product .

#Diversification-   The strategies of diversification can include internal development of new products or markets, acquisition of a firm, alliance and joint venture with a complementary company, licensing  of new technologies, and distributing or importing a product line manufactured by another firm .

For Example - When any company try to make joint venture with totally new company of different product then they adopt diversification strategy . This strategy is very popular among large organization to diversify their risk and grow itself with totally new product into new market. Bharti is one of the conglomerate of telecome Industry , but it Joint Venture with AXA of French Insurance company  to from joint venture Bharti AXA in India. So Bharti included insurance product into its portfolio to diversify itself.

Managemnt Lesson when You are in problem

A little bird was flying to distant place in order to get protected from winter. It was so cold the bird froze and fell to the ground into a large field. While he was lying there, a cow came by and dropped some dung on him. As the frozen bird lay there in the pile of cow dung, he began to realize how warm he was. The dung was actually thawing him out! He lay there all warm and happy, and soon began to sing for joy. A passing cat heard the bird singing and came to investigate. Following the sound, the cat discovered the bird under the pile of cow dung, promptly dug him out and ate him.
Moral of the story:
(1) Not everyone who shits on you is your enemy.
(2) Not everyone who gets you out of shit is your friend.
(3) And when you’re in deep shit, it’s smart to keep your mouth shut.

Marketing Tips

Fix the problem, not the blame. 

It is very easy to blame one -others rather then fix problem that have arisen . It is far more productive, and less expensive, to figure out what to do to fix a problem that has come up than it is to waste time trying to decide who's fault it was.

You  have to make up for a good start.

One have to ready to perform best in first few , it will lead to a good and easy path for you.  If a project or a job gets off to a bad start it can be difficult to catch up. Do your planning up front so you get a good start and you won't regret it.

Managment and Useful Tips from Movie 3 Idiots

FEW LESSON AND MANAGEMENT TIPS FROM MOVIE 3 IDIOT
1. Never Run behind Success, Run for Excellence
Success is the side product and it can be achieved if once one will achieve excellence in the field in which he/she want to make career or life. Excellence always results in success. So, never run after the success, run after excellence, let success be happening spontaneously in the life.

2. Never live in Fear let the life to be as an example.
Be live a life like a good gentleman and never be fear of any thing, Keep in mind every thing is possible if you are not feared of any thing. So don’t die before actual death.  Live and enjoy every moment, every second, every minute to such a extent that as you are going to die next moment. Life is a precious gift given by god to live to live, don't waste in useless activity enjoy every possible moment of the life. 

3.One should consider Learning Is Very Simple , don't try to complicate it
In a school life and college life a Teachers may fail to teach one but a guy who have determination can learn any thing. One can understand the things, what it want to say never mug up the lesson and subjects as it don't allow ones to have a creative mind. One truly said that learning is never complicated or difficult, it is very simple .Mugging can help you in securing good marks in exam but not a good position in your career and life.

4. Importance of right word at right place at right moment 
One have to be careful while using words many times if word is not used properly ,it will result to get a different meanings. Each word has own importance and impact in ones communication. If ones is using a word at wrong place or if one is emphasizing wrongly or paused not at right place in conversation what effect it creates and how is it affected is demonstrated very well in this movie.